Leadership Traits Required for Successful E&P Companies Essay

Leadership Traits Required for Successful E&P Companies - Essay Example This research will begin with the statement that Oil and Gas exploration industry in Africa is growing at a significant rate. The continent has a lot of potential for development and growth. This potentiality is helping Africa to experience significant foreign direct investments and business deals. The leaders are considered as major growth drivers of this oil and gas industry. It is the responsibility of the leading organizations to minimize the chances of workplace hazards. It is important to ensure health and safety of the employees to attain high reputation in the business market. Several leading organizations are implementing different types of leadership traits in order to meet the demand of the global population. British Petroleum is one of the leading organizations around the globe. They are operating in almost 80 countries. The brand image and personality helped the organization to expand their business in global marketplace. Tony Hayward and John Boone took some initiatives to maintain sustainable business operation of BP in the global market. But lack of pre-assumed initiatives and safety measures by Tony took the priceless lives of 11 employees in Rig explosion. The essay effectively discusses that a global organization cannot achieve success without best sustainable business practices and ability to motivate business partners and staffs. Introduction The oil and gas companies are growing on a continuous basis in Africa. The continent supplies about 8% of the total oil supply in the world which is equivalent to about 132.4 trillion barrels of oil every year. Adding to this the continent also supplies 7.0% of the oil that the entire world consumes. The continent has a shale gas potential of 15.7% of the world production and produces about 12% of the total production of oil in the world. This had led to the development of numerous oil and exploration companies in the continent and at present, there are about 32 national oil producing companies in Afri ca. Since the continent has a lot of potential for growth and development, it experiences a lot of foreign direct investments and deals throughout the year. Most of the potential regions providing oil are in the countries of Nigeria, Libya, Algeria, and Egypt. Thus the oil and gas industry is a booming industry in Africa and the success behind the growth is the natural resources that the countries are blessed with and the leaders of the companies who channel the resources in the right direction to generate the desired outcome. Leadership Traits Required for Successful Oil and Gas companies in Africa. The leaders act as the chief drivers of the growth of the oil and gas industry. The industry is exposed to a lot of risks and therefore the leaders of the companies have to be instrumental in running the entire drilling and exploration process safe and efficient. This safety awareness in the organization is essential both at the organization level and at the individual level. Thus the l eaders must practice this principle at every level of their operations. They should also maintain a safe environment for the workers of the companies. Along with this, they have to be extremely committed to the work that they deliver and this attitude should act as a guiding behavior for the rest of the employees of the organization. The leaders should aim at optimizing the conditions of oil exploration by minimizing the risks and maximizing the productivity. That would enable the companies to provide welfare to the society by and large. The leaders in this particular industry often make wrong decisions that lead to several accidents and injuries without reaping any substantial benefits. Thus it is necessary for the leaders to not only provide a guideline to the people regarding the work proceedings but also to monitor and scrutinize the activities on a day to day basis. These services have to be rendered by the leader with a lot of honesty otherwise the desired results cannot be ac hieved.

To prepare a marketing communications plan to launch a new brand Essay

To prepare a marketing communications plan to launch a new brand (Yumee) into the UK market - Essay Example The report provides a comprehensive marketing communication plan for the new product â€Å"Yummee† a fresh fruit juice to be launched in to the UK market. A market analysis along with target market segments is discussed prior to setting marketing objectives. The marketing communication plan is linked to these overall marketing objectives to ensure a fully integrated marketing communication strategy. The Exotic Juice Company Ltd (TEJCL) is in the second position in the UK’s fresh fruit juice and fruit based drinks such as smoothies market behind the market leader, Innocence. The company has earned a reputation for product quality over the past hundred years of its existence and have a brand image, which is of â€Å"value for money† contrary to the high-end premium priced Innocence products. With their product portfolio currently carting orange, grapefruit and pineapple based products, the company wishes to expand their range with introduction of products, which targets the growing segment of health conscious consumers. After intensive investments in product development and market research, the company is ready to launch â€Å"Yummee† a product made of Yumberry, a â€Å"super fruit† from Australia, which is a rare and precious berry that provides a deep red colored juice and is purported to carry healthy benefits. For a company to be successful in business, it needs to respond to the changes in the market place by developing and implementing business strategies, that takes in to account the dynamic micro and macro business environment (Abell 1980, Thomson & Strickland 2003). The report provides a market analysis of the Fresh Fruit Juice market in UK and also assess the new product, Yummee’s strengths and weaknesses in relation to environmental conditions. . A SWOT analysis can be used in drawing conclusions on how a company can best align its resource base to take advantage of the business opportunities while safeguarding

Successful Electronic Communication Essay Example | Topics and Well Written Essays - 750 words

Successful Electronic Communication - Essay Example In the report I will acknowledge your contributions, and I will send you a copy of the completed report if you wish. I am writing you with the hope that you could provide me with information on the Glucoscan II blood glucose monitoring system. A representative at Lifescan informed me that your clinic is currently using this system. I became aware of this new device through an announcement discovered through an Internet source. The Boston Diabetes Center was listed as a test center for the Glucoscan II and you were listed as the contact. After discovering an advertisement from Lifescan in the January 19XX issue of Diabetes Forecast, I became interested in pursuing more information about the device for a report that I am writing for a technical writing class at Muskeegee University. I have written the company and received a great deal of useful information, however it was recommended to me that I write several current users of the system from whom I can obtain first hand knowledge of use of the system. I would be very grateful if you could answer the following questions for me: A representative from Lifescan has indicated that your clinic is one of the leaders in implementing new technology for diabetics and I am therefore eager to hear about your experiences with this device. In the report I would like your permission to acknowledge your contribution and I will forward a copy of the completed report if you wish. In the process of writing an e-mail, it is important to remember that the communication should still adhere to practices of good grammar and polished writing. The e-mail that has been used as an example was written with good form. The example message of this paper uses a good form for the basic structure of the communication. However, the message itself was not clear to the reader. The first impression of an e-mail is found in the subject line. The original subject line reads â€Å"Request for diabetes information†, which is not

Creative Art and Fine Art Essay Example for Free

Creative Art and Fine Art Essay By a broad definition of art,[9] artistic works have existed for almost as long as humankind: from early pre-historic art to contemporary art; however, some theories restrict the concept to modern Western societies. [10] The first and broadest sense of art is the one that has remained closest to the older Latin meaning, which roughly translates to skill or craft. A few examples where this meaning proves very broad include artifact, artificial, artifice, medical arts, and military arts. However, there are many other colloquial uses of the word, all with some relation to its etymology. The second and more recent sense of the word art is as an abbreviation for creative art or fine art and emerged in the early 17th century. [13] Fine art means that a skill is being used to express the artists creativity, or to engage the audiences aesthetic sensibilities, or to draw the audience towards consideration of the finer things. The word art can refer to several things: a study of creative skill, a process of using the creative skill, a product of the creative skill, or the audiences experience with the creative skill. The creative arts (art as discipline) are a collection of disciplines that produce artworks (art as objects) that are compelled by a personal drive (art as activity) and convey a message, mood, or symbolism for the viewer to interpret (art as experience). Art is something that stimulates an individuals thoughts, emotions, beliefs, or ideas through the senses. Artworks can be explicitly made for this purpose or interpreted on the basis of images or objects. Although the application of scientific knowledge to derive a new scientific theory involves skill and results in the creation of something new, this represents science only and is not categorized as art. Often, if the skill is being used in a common or practical way, people will consider it a craft instead of art. Likewise, if the skill is being used in a commercial or industrial way, it may be considered commercial art instead of fine art. On the other hand, crafts and design are sometimes considered applied art. Some art followers have argued that the difference between fine art and applied art has more to do with value judgments made about the art than any clear definitional difference. [14] However, even fine art often has goals beyond pure creativity and self-expression. The purpose of works of art may be to communicate ideas, such as in politically, spiritually, or philosophically motivated art; to create a sense of beauty (seeaesthetics); to explore the nature of perception; for pleasure; or to generate strong emotions. The purpose may also be seemingly nonexistent. Art is a diverse range of human activities and the products of those activities; this article focuses primarily on the visual arts, which includes the creation of images or objects in fields including painting, sculpture, printmaking, photography, and other visual media. Architecture is often included as one of the visual arts; however, like the decorative arts, it involves the creation of objects where the practical considerations of use are essential—in a way that they are usually not for a painting, for example. Music, theatre, film, dance, and other performing arts, as well as literature, and other media such as interactive media are included in a broader definition of art or the arts. [1] Creative arts is a subject of study for a number of universities, including those that offer a degree of Bachelor of Creative Arts. [1] Areas of study include dramaturgy, music, graphic arts/cartooning, performing arts, film, publishing, galleries, museums, and the visual arts.

Commentary: Fitt IV Essay example -- English Literature

Commentary: Fitt IV The extract from Fitt IV describes the first intended blow of the Green Knight against Gawain. Many lines at the beginning of the extract are dedicated to creating the image of the Green Knight picking up his weapon and preparing himself to deal the deadly blow to Gawain. Much of the focus is on the Green Knight’s physical strength, for example ‘With alle the bur in his body’ and ‘Hade hit dryven adoun as drey as he atled, / Ther hade bend ded of his dynt that doghty was ever’. Moreover, the description of the weapon also provides a formidable presence for Gawain, ‘Gederes up hys [the Green Knigh’s] grymme tole, Gawayn to smyte’. However, instead of landing the fatal blow on Gawain’s neck, as discussed in the contract of the game, Gawain flinches away from the axe. The Green Knight is outraged and tells Gawain ‘Such cowardise of that knight cowthe I never here’ as Gawain recoiled in fear before encountering any pain. The Green Knight sees Gawain moving away from the blow of the axe as compromising his reputation as a knight at the court of Camelot. Throughout the first three fitts of the story Gawain can be seen as the epitome of chivalry, a virtue essential to an Arthurian knight. His behaviour when first accepting the challenge of the Green Knight demonstrates the chivalric asset of selfless loyalty towards his King, but also shows his humble attitude by the language he uses ‘And lest lur of my lyf, quo laytes the sothe / Bot for as much as ye ar myn em, I am only prayse; / No bounte bot your blod I in my bode knowe’. These chivalric qualities are further stressed by the Gawain-poet when describing Gawain’s armouring scene. Gawain’s shield, featuring the pentangle, is an iconic i... ...rld seems more virtuous than himself at that moment. The extract from Fitt IV is an essential moment of the story of ‘Sir Gawain and the Green Knight’. It encompasses part of the climax of the story, depicting that which Gawain has been working up to all year. The section also acts as a moment of tension within the final beheading scene as it is expected that Gawain will endure the blow and lose his head. However, the act of Gawain flinching away from the axe works as an anticlimax, a pattern which is repeated for the next two attempts of beheading. It is also surprising from the readers’ perspective that Gawain should recoil from the blow as up until this point he has been characterised as knightly, loyal and truthful. This moment in the story is an interesting change in pace and foresees the sudden twist in the plot at the end of the beheading scene.

Quiz Chapter 15

Question 1: Suppose you walk across a room carrying a bucket of water in your right hand. To keep the water from sloshing out, you walk at constant speed, making sure the bucket is kept at the same height above the ground. Which statement is true? a) You exert a force on the bucket and do work on the bucket as you carry it. b) You exert a force on the bucket but do no work on the bucket. c) You don’t exert a force on the bucket and you do no work on it. Answers: b Question 2: TRUE or FALSE: If an object moves from one point in space to another, then work has been done on the object. a) TRUE b) FALSE Answers: bQuestion 3: Suppose you push on a heavy table and the table doesn’t move. The work that you do is a) positive. b) zero. c) negative. Answers: b Question 4: A hockey puck slides across the ice and eventually comes to a stop. Which statement is true? a) The work done by gravity is zero. b) The work done by gravity is equal to the gravitational force times the distanc e the puck slides. c) The work done by gravity cannot be calculated. Answers: A Question 5: You lift a book bag straight upwards off the floor. Which statement is correct? a) You do the same work whether you lift the book bag quickly or slowly. ) You exert the same power whether you lift the book bag quickly or slowly. c) The work you do is zero, making the power also zero. Answers: A Question 6: Any object that has kinetic energy must be a) moving. b) falling. c) high above the ground. d) at rest. Answers: A Question 7: A book is at rest on a tabletop. One student calculates the potential energy as 15 J. Another student calculates the potential energy as 20 J. Which statement is correct? a) One or both of the students must have calculated the potential energy incorrectly. b) Both answers could be correct. c) Both answers are wrong because they use the wrong units. Read also Quiz Week 4Answers: b Question 8: TRUE or FALSE: An object that moves faster has greater potential energy. a) TRUE b) FALSE Answers: b Question 9: A ball is thrown straight up into the air (with no air resistance). Where is the ball’s potential energy the greatest? a) When it is first released b) Half way up c) At its highest point Answers: c Question 10: A softball player hits a â€Å"pop up† (where the ball is hit high above the infield). As the ball rises, we know that a) the kinetic energy increases as the potential energy decreases. b) the kinetic energy decreases as the potential energy increases. ) the kinetic energy and potential energy both increase. d) the kinetic energy and potential energy both decrease. Answers: b Question 11: TRUE or FALSE: A small fly can have a bigger momentum than a large truck. a) TRUE b) FALSE Answers: a Question 12: You and a friend stand on ice skates facing each other in the middle of a frozen pond. If you throw a basketb all to your friend (who happens to weigh less than you do), what happens? a) You and your friend both move away from each other at the same speed. b) Your friend moves away from you at a faster speed than you have. ) Your friend moves away from you at a slower speed than you have. d) You don’t move but your friend moves away at a very fast speed. Answers: b Question 13: A tetherball is made by attaching one end of a rope to a ball and the other to a pole. After you hit the ball, the rope wraps around the pole as the ball circles it with a shorter radius each time it goes around. Which of the following statements is correct about the ball after it is hit? a) Both the angular momentum and the speed of the ball increase. b) Both the angular momentum and the speed of the ball decrease. ) The angular momentum of the ball stays constant while the speed of the ball increases. d) The angular momentum of the ball stays constant while the speed of the ball decreases. Answers: c Questio n 14: As a tornado becomes more narrow, the rotational speed a) decreases. b) increases. c) stays the same. Answers: b Question 15: You see a rocket fly by with a speed that you measure to be close to the speed of light. a) The person standing on the ground sees the rocket looking â€Å"compressed† along the direction of motion, while the person in the rocket sees the person on the ground looking â€Å"stretched. b) The person standing on the ground sees the rocket looking â€Å"compressed† along the direction of motion, and the person in the rocket sees the person on the ground also looking â€Å"compressed. † c) The person standing on the ground sees the rocket looking â€Å"stretched† along the direction of motion, while the person in the rocket sees the person on the ground looking â€Å"compressed. † d) The person standing on the ground sees the rocket looking â€Å"stretched† along the direction of motion, and the person in the rocket sees the person on the ground also looking â€Å"stretched. † Answers: b

Easyjet and the Recession

CONTENTS PAGE 1. – Introduction_________________________p. 3 2. – Application__________________________p. 4 2. 1. – Easy Jet profile__________________p. 4 2. 2. – PESTEL Analysis__________________p. 4 2. 3. – Porters Five Forces________________p. 5 2. 4. – SWOT__________________________p. 7 3. 0. – The Challenge_______________________p. 7 4. 0. – Recommendation____________________p. 8 5. 0. – References_________________________p. 8 1. – INTRODUCTIONAccording to Boddy (2008), management refers to the process of bringing together individuals with the sole intention of achieving desired objectives, aims and goal using available resources effectively. Composed of several vital tenets, this paper seeks to establish the relation between management and the Competing Values Framework (CVF), and how the model can effectively be implemented and their influences in an organization. Boddy settles that CVF is the most significa nt model used in determination of organizational culture with a deeper focus on a value dimension.These dimensions include the micro emphasis and organization structure, significant factors in organizational management. Management comprises of five major functions namely planning, organizing, leading and controlling and co-ordination. As such, the effective functioning of these major tenets forms essences of management with a greater concentration on long term and short term effects. One key factor of management is planning. Through planning, management is able to secure and allocate human resources, financial resources, technological resources as well as natural resources to support the predominant objectives (Stewart, 1963).On the other hand, organizing requires that managers establish a structure of working relationships to allow organizational members to interact and cooperate to achieve organizational goals. Tentatively, leading requires managers not only to articulate a clear vision for organizational members to follow but also energize and enable organizational members to appreciate and understand the part they play in achieving organizational goals. Controlling entails the process of evaluation of how well an organization is achieving its goals and taking action to maintain or improve performance.It is based on the fact that managing an activity effectively depends on periodically monitoring and evaluation. Separate activities inevitably need co-ordination and control lest they fail to achieve what is expected of them (Knights & Wilmott, 1999). Even then, it calls for managers to understand and apply the Competing Values Framework which basically empowers them to appreciate conflicting values and integrate them successfully, so that their organizations are open to collaboration and growth.Through the competing values framework, they are able to oversee teams that work towards opposite goals and integrating them at the right time, so that each value can be developed successfully. Burns (2004) clearly demonstrated the role management and ascertained that management typically involves working in a highly fragmented way. Managers play interpersonal roles, where they serve as organizational figure heads, leaders and liaison. Moreover, they play informational roles whereby they serve as informational monitors, disseminators of information and organizational spokespersons.In addition, they play decisional roles where they are organizational entrepreneurs, handle disciplinary cases, resource allocators and are organizational negotiators (Huczynski & Buchanan, 2001). To effectively play these roles, managers need the support of others and hence, they must not take that support for granted. This means, they must do things in a way that maintains an acceptable degree of internal and external support. 2. – APPLICATION 2. 1. – Easy Jet profile Easy Jet Airline Company is an excellent example of a no-frills airline based in Londo n. Stelios Haji-Ioannou founded the company in 1995.The carrier copies the Texas based low cost carrier. It has reduced its fare to almost one-third the amounts charged by State sponsored airlines like British Airways. The company mostly focuses on direct selling as a key part of controlling cost. It has the company’s URL painted on both sides of the Jets in its trademark orange. Easy Jet bases its idea on the principle that the determining factor in air transport is price elasticity. Initially, airlines operated on the assumption that the number of passengers grows in line with the economy and cutting of conveyance fees will result to reduced revenue.Easy Jet operates on 125 routes from 39 European airports. Its main airports are Luton, Liverpool, Geneva, and Amsterdam and were operating 72 aircrafts by November 2003 (Easy Jet Airline Company). The company’s mission statement is to provide customers with a safe, good value point-to-point air services. To ensure consis tent, reliable product and fares, appealing to leisure and business markets on a range of European Routes. Evidently, Easy Jet is in mass transport business. It focuses on leisure and business travellers offering them point to point air transport with safe, good value.Easy Jet as at 30 September 2009 had a staff of 8,000 people throughout Europe (Easy Jet Airline Company). 2. 2. – PESTEL Analysis PESTEL analyses are the factors that are likely to have an impact on the airline business and they need to be taken into consideration when formulating a working marketing plan for Easy Jet. Political Factor Due to the war going on in Iraq, Afghanistan and the rest of Middle East, the threat of airline attacks and air jacking is eminent. This is likely to reduce the numbers of routes to the Middle East, thereby reducing the evenue. The government does not consider air mile a taxable benefit this may give Easy Jet a level ground to compete against the State sponsored airline like Brit ish Airways. The possible East enlargement of European Union may provide viable new markets for the Easy Jet. The dynamic nature of the economy causes constant price fluctuation. This leads to increase in prices of fuel, which affects the net profit of a company, which in return reduces the amount Easy Jet, can commit to corporate social responsibility (Henry 2008). Economic FactorEasy Jet Airline is likely to be affected by increasing fuel costs, congestion, and other environmental restrictions such as noise and air pollution. In addition, there is a prospect of increased security and insurance costs to reflect the risk posted by terrorism. There is also recession, which is likely to last for a longer time this will cause business and leisure travellers to check on their travelling expenses. More business emerged for Easy Jet after the introduction of a single currency, which makes Europe, integrated (David 2001).Technological Factor Improvement in technology will have an effect on Easy Jet. This technological advancement is such as use of internet on booking of tickets, advertising, distribution, and cost synergies from industry consolidation (Henry 2008). The key issue to Easy Jet is whether these improved technologies are going to offset the upward pressure on prices and costs. For Easy Jet to gain competitive advantage they have to keep abreast with the advancement in the field of e-commerce and aircraft manufacture.Improvement in technology increasingly becomes cheaper reducing barriers to entry for competitors to join. This may result to a reduced level of profits for the Easy Jet. To counter this, research and development expenditure acts as an obstruction to deter potential entrants into the markets, this give Easy Jet a more competitive advantage over their rivals in the airline industry (David 2001). Social Factor Easy Jet values the safety of their customers, airline, and its staff. This mission statement motivates and attracts passengers to fly ag ain after assurance of safe and secure flights.Easy Jet must be heavy internet dependent for booking and checking of flights. Therefore, to satisfy customers, quick and easy service method needs to be adopted. Easy Jet maintains high, career standards, which lead to staffs to commit themselves on an excellent standard service (Henry 2008). 2. 3. – Porters Five Forces To get a better analysis of the airline industry, there is a need to use porter’s five forces. The concepts determine the competitive intensity and attractiveness of company to survive in a given market.The Threat of Substitute There is minimal competition from other alternative means of transport. The cost and time advantage of aircrafts outweighs the comfort of cars and train. Easy Jet has partly addressed this issue by providing low cost flight that has seen an increase in customer because it is first and convenient. Although, other means may be cheap but delays caused by breakdown and traffic makes cus tomers opt to travel on air (Porter 2008). The Threat of New Entrants Threats of new entrants are minimized by high capital requirements.Easy Jet started on a loan of 5 million Euros and had two aircrafts. The investment needed an initial sum of 50 Euros, which it raised to speed up expansion plan through debts. The company has purchased other airlines through acquisition and has made it have a competitive advantage over other players in the market. Easy Jet have to be aware of new entries that come with new innovate ways of doing business and incentives that will attract customers. The company should have strategies that will see it survive in this industry (David 2001).The Power of Suppliers Easy Jet Company has less power to alter the prices of fuel as prices of fuel relate directly to cost of fuel. Easy Jet operates a single type of aircraft until recently. This dependency on one manufacture could pose a serious threat in the future (David 2001). The expansion and the acquisitio ns the company has made the bargaining power on its suppliers has increased. The purchase of low cost carrier has helped the company to offer better services to its customer and retain them (Porter 2008). The Power of BuyersPower of buyers in the airline industry is much stronger because customers will window shop for better price. The customers usually exploit existence of price discrepancies; this means that the operator must regularly keep watch on the prices. Easy Jet needs to establish the customers’ loyalty because of low switching costs (Porter 2008). Rivalry among Existing Firms Easy Jet faces a lot of competition in UK. Among its key rivals is Ryan air, BMIbaby, MyTravelLite and Buzz. In its expansion plan, Virgin express, Hapag Lloyd Express and Air Berlin might become major competitors.British Airways is also a competitor though it targets other markets segments. Easy Jet focuses on offering convenient services for instance flex fare that allows free of charge chan ges to flight within a window. The company also gives its customer the option to transfer on to an earlier without extra charge. This has made the company enjoy a large market and remain competitive in the industry (Porter 2008). 2. 4. – SWOT Strengths †¢Strong e-business. †¢Innovative and flexible organization. Weaknesses †¢No customer retention policy. †¢Unappealing for business travellers. Opportunities †¢Reduced aircraft prices The recession: Favourable, as people are more con-conscientious. Threats †¢Difficulties to expand. †¢Saturated market. 3. 0. – THE CHALLENGE A recession refers to a period of economic decline or contraction in the Gross Domestic Product for six months or longer, but does not last longer than a year. It is characterized by high levels of unemployment, stagnant wage rates and decline in sales. Typically, recessions are considered a normal part of a capitalist economy and there has not been an obvious cause of a recession though most of the time, the blame falls on the federal leadership.As such, recessions portend negative and positive consequences (Handy, 1988). One of the positive effects is realized in cases of layoffs. This period provides employees an opportunity to evaluate and re-evaluate their career choices, work, skills and opportunity to secure other better jobs. As such it is a chance to invest in other potential business ventures. Many experts have termed a recession as a relaxed ambiance for starting a small business after which one can work their way to the top.Moreover, a recession presents an opportunity to save as people are hesitant to spend. Tentatively, recessions are characterized by low mortgage rates in the process providing an opportunity to invest in property. In addition, recessions lead to greater consumer and travel deals as stores offer discounts and encourage bargains to attract consumers and entice purchasing of their products (Collinson, 1992). Despite t he positive sides of recession, it presents detrimental negative consequences. It is important that to note that this process leads to lower conomic activity, falling stocks and slumping dividends and extensive retrenchment otherwise known as laying off employees. Because of this, the effect of recession in an organization cannot be underestimated. During this economic droop, there are reported cases of falling stocks, credit impairment and bankruptcy, employee layoffs and benefit reduction, cuts to quality goods and services and reduced customer access tale place (Mintzberg, 1979). This causes a discrepancy in the business operations and consequently negatively impacts its profitability. . 0. – RECOMMENDATION A business operating over a recession period, is subjected to a high risk environment, thus, the recommendable CVF model to adopt is the open systems model. The model has proved effective in steering many organizations through continuous adaptation and innovation (Pugh, 1990). The model not only encourages creative problem solving, innovation and management of change. This has lead to the acquisition and keeping of necessary external resources needed for organizational success and improved performance. . 0. – REFERENCES Boddy, D. 2008. Management: An Introduction (4th ed. ) London: FT Prentice Hall. Burnes, B. 2004. Managing Change: A Strategic Approach to Organizational Dynamics, 4thed. Harlow, Essex: Pearson Education. Collinson, D. 1992. Managing the Shop floor. Berlin: Walter De Gruyter. David, F, (2001), Strategic Management: Concepts & Cases, Prentice Hall: Upper Saddle River. Easy Jet Airline, Available at < http://www. easyjet. com> [May 2012]. Handy, CB. 1988. Understanding Organizations. London: Penguin.Henry, A, (2008), Understanding Strategic Management, Oxford University Press Huczynski, A. & Buchanan, D. 2001. Organizational Behavior: An Introductory Text. Harlow: FT Prentice Hall. Knights, D. and Wilmott, H. 1999. Management Lives. London: Sage. Mintzberg, H. 1979. The Nature of Managerial Work. Englewood Cliffs. Prentice-Hall Porter, M, (2008), On Competition, Harvard Business School Pub: Boston. Pugh, DS. 1990. Organization Theory: Selected Readings. London. Penguin. Stewart, R. 1963. The Reality of Management. London. Heinemann.